The coworking market in 2025: trends and perspectives

Coworking has established itself as an essential working model. In 2025, it is no longer limited to simply sharing space, but is becoming an immersive, personalized experience for freelancers, startups and large corporations alike. New user expectations, the impact of digital technology and the need to adapt spaces to the realities of hybrid working are completely reshaping this sector...

At Deskeo, we're keeping a close eye on these developments in order to anticipate tomorrow's needs. In this article, we analyze the main trends forecast for 2025 and their impact on coworking spaces worldwide. Immerse yourself now in the developments that will redefine the coworking experience in 2025!

1. A growing and changing sector

Let's start with a few key figures: far from being a mere fad, coworking is continuing its ascent. According to recent projections by CBRE and JLL, the global market for flexible spaces is set to grow by 12% a year between now and 2030, reaching a valuation of $35 billion by that date. In 2024, there will be over 40,000 coworking spaces worldwide, and this figure is expected to pass the 50,000 mark by 2027.

In Europe, the sector is experiencing particularly dynamic growth, with a 15% increase in the number of flexible spaces in one year. In France, major cities such as Paris, Lyon and Bordeaux are seeing an explosion in demand for these shared offices, particularly from SMEs and self-employed workers, who now account for 60% of users.

👉 What do we think at Deskeo?

We're keeping a close eye on this trend, and on a daily basis we're witnessing the growing interest of companies in flexible workspaces. The rise of coworking is explained by a profound transformation in working practices: the search for flexibility, cost optimization and the desire to offer teams a stimulating environment.

For us, coworking is not a passing trend, but a sustainable response to the new expectations of businesses and professionals.

2. Hybrid coworking becomes the norm

The advent of hybrid working is revolutionizing the way professionals use coworking spaces. According to a JLL study, 73% of companies plan to increase their use of flexible spaces by 2025. This means more modular offices, capable of adapting to a mixed work pace between face-to-face and remote work.

This trend is prompting operators to rethink their offerings and propose modular offices, adjustable subscriptions and more flexible solutions, adapted to fluctuating staffing levels and new business needs. The aim? To enable teams to collaborate effectively while retaining a high degree of organizational freedom.

👉 What do we think at Deskeo?

We're convinced that hybrid coworking is no longer an alternative, but a given. Business needs are changing rapidly, and flexibility is becoming a key criterion in workspace design.

We're finding that our customers are above all looking for offices that can adapt to the new hybrid organizations: modular offices that evolve according to usage, flexible solutions that avoid rigid commitments, and spaces designed for hybrid working, with phonebooths, connected meeting rooms and areas dedicated to informal exchanges. All accompanied by practical services such as reservation management and secure lockers to simplify teams' day-to-day work.

3. A reinvented customer experience, inspired by the hotel industry

In 2025, coworking spaces are more than just functional; they're becoming true places to live, where comfort and quality of service are at the heart of the experience. Inspired by the standards of high-end hotels, they offer exclusive services to provide an optimal working environment.

Personalized welcome, simplified day-to-day management and spaces designed for the well-being of users transform the coworking experience. Far from the classic model, these hybrid places meet the new expectations of professionals: combining productivity, flexibility and quality of life at work. To set themselves apart, some operators are going even further by integrating gyms, meditation studios or rooftops dedicated to corporate events. In this move upmarket, every detail counts in attracting and retaining customers looking for a working environment without compromising on experience.

👉 What do we think at Deskeo?

Today, professionals have a multitude of options for working: at home, in a café or even in traditional offices. To choose a coworking space, they need to find real added value. At Deskeo, we focus on hospitality and a premium experience to create places where people want to come, exchange and move forward.

With Hopper, our collection of workspaces, we rethink flexible working: inspiring, modular offices adapted to the new expectations of businesses. Inspired by the hotel industry, our spaces combine comfort and efficiency to offer a fluid, pleasant experience that goes far beyond a simple office.

4. Technology at the service of coworking

Intelligent sensors, automated reservation management, paperless access... Technology helps optimize office occupancy and streamline users' daily lives.

Management software simplifies everything: subscriptions, payments, access to spaces and organization of workstations, effortlessly and in real time.

👉 What do we think at Deskeo?

We see technology as an essential lever for improving our customers' experience and optimizing workspace management. We integrate intelligent solutions that simplify everyday life: online booking, dematerialized access, dynamic office management... Everything is designed to offer greater flexibility and efficiency. Thanks to digital tools, we make life easier for companies and workers by offering them connected, intuitive spaces perfectly adapted to their needs.

The result? Less time spent on administrative tasks and more time available for what really matters: connecting with members, interacting face-to-face and strengthening the community.

5. Coworking as a response to economic challenges

With rising real estate costs and an uncertain economic climate, companies are rethinking their approach to office space. Conventional leases for large spaces involve rigid financial and contractual commitments, often over several years, making it difficult to adapt to business fluctuations.

Coworking offers a more flexible alternative. It gives companies access to functional, well-located offices without the constraints of a long-term lease. As a result, they can adjust their office space as their business grows, reduce real estate expenses and avoid the hidden costs associated with running a traditional office (fixed charges, maintenance, fixtures and fittings).

👉 What do we think at Deskeo?

We're seeing a major shift in the way companies approach their workspaces. Faced with economic volatility, they're looking for flexible solutions that allow them to adjust their floor space to suit their business, without rigid commitments. Our flexible offices offer this freedom, while guaranteeing a premium environment designed for productivity and team well-being.

But beyond optimizing costs, coworking becomes a strategic lever. It enables companies to remain agile, position themselves in key locations and access tailor-made services without heavy investment. Coworking is therefore no longer just a question of budget, but a genuine lever for growth and adaptation.

6. Large companies: a strategic challenge for coworking

For a long time, coworking has mainly attracted entrepreneurs, freelancers, digital nomads and independent workers. But the trend is changing: more and more, these spaces are welcoming teleworking teams and employees. According to the New York Times, “corporate refugees” - those working in a hybrid or 100% remote model - are becoming a key audience for coworking spaces worldwide. By 2023, they represented around 15% of members in some spaces. Catering to remote workers can, of course, increase occupancy rates. But rather than attracting one employee at a time, why not convince the whole company?

Many operators are finding great success in targeting large companies and offering them spaces for groups of 5 to 20 employees, enabling them to meet in a centralized location. This model really benefits companies, as it enables them to significantly reduce their costs compared with a traditional head office.

👉 What do we think at Deskeo?

We're finding that large companies are totally rethinking their approach to workspaces. With the rise of hybrid working, they're no longer just looking for traditional offices, but more flexible solutions adapted to new team dynamics. Rather than maintaining an expensive, under-utilized head office, they can opt for offices adapted to their real needs, whether for project teams, ad hoc meetings or collaborative work hubs.

7. Niche coworking, a new player on the scene

Coworking is no longer limited to shared offices. It now extends to a variety of sectors, where the pooling of space and resources meets specific needs. In recent years, innovative formats have emerged, such as co-storage spaces, medical coworking, collaborative recording studios, shared beauty salons, and even coffee roasters and dog washes for shared use.

There are several reasons for this diversification. Firstly, increased competition is driving operators to differentiate themselves by proposing targeted offers. Secondly, the coworking concept is better understood and adopted by a wider public. Finally, the desire to belong to professional or sectoral communities is playing a key role: these spaces enable people to work alongside profiles sharing the same needs, thus facilitating exchanges and synergies.

👉 What do we think at Deskeo?

Today's professionals are no longer just looking for an office, but an environment that makes sense to them, whether it's a setting conducive to exchanges, a specific sector of activity or services tailored to their expectations. However, this trend confirms a broader evolution: today's professionals are looking for spaces that go beyond the simple office, by integrating services and a tailor-made experience. Even if our approach is not based on ultra-niche concepts, we share the idea that experience and services play a key role in the choice of an office.

Coworking, a model in constant evolution

In 2025, coworking is no longer just an alternative to traditional offices. It is establishing itself as a sustainable model, capable of meeting the new challenges of the workplace: flexibility, experience, innovation. More than just an office, it is becoming a strategic tool for companies and a stimulating environment for workers.

Two decades after its birth, coworking has gone beyond the simple concept of shared spaces to become a driving force behind the transformation of working practices. This evolution does not mark an end, but rather a new stage. Far from being static, the sector continues to innovate and evolve, driven by trends such as hybridization, personalized spaces and the integration of premium services.

The challenge is no longer to prove its relevance, but to see how far it can go to redefine the way we work.